In 2022 founder Lottie Wright harnessed her sense of KNOWING and launched a Communications and Creative Strategy Consultancy.

With over 17 years PR experience working across multiple disciplines including music, luxury fashion, entertainment and lifestyle KNOWING founder, Lottie Wright, settled into the beauty and wellness space 14 years ago, most recently as Head of Beauty UK for global agency, PURPLE. Throughout a diverse PR career Lottie has worked with leading global brands and entertainers including Anastasia Beverly Hills, Cyndia Harvey, This Hair of Mine, Maison Francis Kurkdjian, Skinceuticals, ZO Skin Health, Versace, MCM, Mariah Carey, Charlotte Mensah, fresh, 111Skin, George Michael, and Lenny Kravitz to name a few.

KNOWING was founded to share this breadth of knowledge, experience and passion for storytelling with brands and innovators of today and tomorrow. Delivering a personal and considered touch that allows for deeper immersion into a brand’s strategy, finding and focusing on what makes a difference.